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Case Study: Increasing CARFAX’s Canada Sales from SEO with Direct Integration

A 300% increase in organic SEO users and 250% in sales came from our SEO strategy

Client Background

CARFAX Canada builds tools that draw on billions of data records from thousands of sources to help people make the right decisions about vehicles. They provide Canada’s most comprehensive vehicle history report, where users can leverage their products to discover critical details about a vehicle’s history.

 

Challenges

Low SEO Revenue

CARFAX Canada’s website was not SEO-optimized, and many opportunities
from an organic revenue perspective were missed.
We consulted on SEO’s three key focus areas: technical, content, and authority.

Solutions

SEO authority strategy:

  • We’ve restructured their information architecture to take maximum advantage of their authority despite a narrow offering and single conversion point.

Content strategy:

  • Ongoing content grooming and monitoring to maintain consistency in a competitive market. We reviewed their existing content and provided recommendations to optimize heading tags, ensuring that the page’s highest intent-related keywords and interlinking opportunities were included.
  • We provided blog topic ideas to reach users at different stages of the funnel and worked with their copywriting team to produce new SEO-optimized content for the site.

Technical SEO strategy:

  • Consistent site health monitoring, both manual and automated, to catch technical debt.
  • We worked continuously to ensure that the website’s technical health was sound and that no technical issues impeded its performance.

Results

SEAMLESS RELATIONSHIP

After 6+ years, and till this day, we’re considered a direct extension of their marketing and technical teams. Our flexibility has allowed us to fully integrate into their workflow and all their platforms, creating a seamless synergy between our teams.

SEO TRAFFIC AND REVENUE

Organic traffic and revenue have continuously grown, the website’s technical state is healthy, and its authority has continued to grow, resulting in a positive investment in the overall relationship.

What Our Clients Think

Delta Growth has been a big part of Maple’s growth strategy since our public launch in 2017. From managing our digital paid programs to optimizing our business for conversions and organic growth to enhancing our customer analytics, they’ve taken the initiative in our digital marketing efforts. Our direct-to-consumer business has grown exponentially thanks to our strong partnership with DG.

Roxana Zaman, Co-Founder at Maple

Delta Growth has been an amazing partner of CARFAX Canada for several years and is a true extension of our marketing team. From managing analytics, optimizing conversion rate, and increasing traffic, DG has played a key role in developing our organic growth strategy. Their forward-thinking and transparent approach to digital marketing has continually delivered strong results.

Ala-Dean Naghmoush, Digital Marketing Manager
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We work with small to enterprise businesses across a wide array of industries, with both B2C and B2B focus. Let’s talk about solving problems, pursuing opportunities, and developing overall growth strategies.

Take a look at Delta Growth’s services and capabilities.

Headquarters
786 King St W
Toronto, ON M5V 1N6
Canada
Phone
1-647-498-6565
Email
[email protected]