GA4 Migration Frequently Asked Questions
Commonly asked questions about migrating from Universal Analytics to GA4:
The deadline to migrate to GA4 is July 1st, 2023; Google announced that GA4 will be the only option for businesses’ Google Analytics measurement as of this date. That gives you just under a year to prepare for the change, and understand how to make the most of the new GA4 model. Due to the fact that Universal Analytics will cease to gather data as of July 1, 2023, and all its historical data will become unavailable as of Jan 1, 2024 it is of top priority to start the migration to GA4 sooner rather than later; especially if you are running any type of digital marketing efforts.
Luckily, Delta Growth has already been helping clients start the migration to GA4!