Social Media Marketing Company in Toronto

Social Media Marketing

Paid Social Ads help get your brand noticed while your potential customers aren’t ready to buy right away. Through social media platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, Snapchat, and more, we help put contextual and compelling ads in front of your target audience. These help increase brand awareness and can bring down your costs to acquire a new customer.

Facebook and Instagram Ads

We have a long history of delivering top notch Facebook ads from lead acquisition to e-commerce.

Delta Growth has been a big part of our growth strategy since our public launch in 2017. From managing our digital paid programs, to optimizing our business for conversion and organic growth, to enhancing our customer analytics, they’ve taken the lead on our digital marketing efforts. Our direct-to-consumer business has grown exponentially over the years thanks to our strong partnership with DG.

Roxana Zaman, Co-Founder at Maple

Our Clients

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FAQs

Just a little extra info on what makes paid social different…

Social media ads are designed to reach out to end-users by running ads on social media platforms – e.g. Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. This differs from Google Ads which appear when an end-user is actively searching for a product or brand. Placing your ad on a social media platform can be effective in capturing the attention of those consumers who might not be ready to buy right away, but will keep your brand in mind for future purchases.

Social media advertising is an important way to reach end-users who may not be aware of your product category or brand and would be difficult to reach them via paid search ads. It can also be useful when diversifying into new verticals. Consumer products that speak to people’s personal identity and self-expressions (e.g. retail clothing) tend to do particularly well with paid social ads. Also, B2B industries have positive results with LinkedIn Ads, which you can target people by job title and industries.

Social media ads are less expensive than paid search ads. As a passive strategy, they don’t take the person away from the context of their social media activities, while still reaching them. Even if they don’t click on our ads, your appearance on social media platforms can improve brand recognition metrics and build familiarity over time. Typically, it’s best to use social media ads in concert with SEO and Google Ads, although they can be used on a standalone basis.

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Drive more engagement with customers using paid social ads today.

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Social Media Marketing Services & Consulting in Toronto