Client Background
A leading retailer of high-end household products partnered with us to scale their online revenue through a data-driven paid media strategy. By launching Performance Max (PMax), Paid Search, and Remarketing campaigns, we unlocked rapid growth and transformed paid media into its highest-performing channel.
Challenge
SLOW GROWTH
They were looking to speed up their results and also scale up their online revenue.
Solutions
We implemented a comprehensive, phased paid media strategy:
Launched & Optimized Performance Max campaigns
- Built out product feed, strong creative, and audience signals.
- Ensured product categorizations and negative keywords (where needed) to control spend leakage.
Launched high-intent Paid Search campaigns
- Crafted a keyword strategy around vacuum brands and product types
- Used match-types / bidding adjustments to focus budget on high-intent queries.
Implemented Remarketing
- Set up remarketing audiences to re-engage users who viewed products but didn’t make a purchase.
- Tailored ad copy/creatives for remarketing to improve conversion rates.
Continuous Data-Driven Optimization
- Weekly performance reviews.
- Reallocation of budget toward the best-performing Performance Max campaigns once they start to dominate.
Results
INCREASE IN REVENUE
Performance Max | A Top Revenue Driver: Within just 3 months, Performance Max campaigns generated 64% of total online revenue, quickly becoming the highest-producing channel.
5x ROAS
Exceptional ROAS: By month 4, we achieved a 5X+ return on ad spend, exceeding initial performance targets (3X Goal).
SUSTAINED GROWTH
The campaigns continue to deliver strong sales and profitability, solidifying paid media as a cornerstone of their e-commerce strategy.
What Our Clients Think
Delta Growth has truly accelerated our marketing efforts by taking the time to deeply understand our audience, enabling us to drive highly effective campaigns that convert. Their commitment to providing “Only useful data” has empowered us to make informed business decisions confidently. Their team’s personalized attention and strategic insights have been instrumental in helping us reach and serve our customers better. We are thrilled with the measurable growth and enhanced customer engagement we’ve experienced through our partnership with Delta Growth.
Thanks again for all you’re help. Y’all are the best agency I’ve worked with, hands down.
Delta Growth has been an amazing partner of CARFAX Canada for several years and is a true extension of our marketing team. From managing analytics, optimizing conversion rate, and increasing traffic, DG has played a key role in developing our organic growth strategy. Their forward-thinking and transparent approach to digital marketing has continually delivered strong results.
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We work with small to enterprise businesses, across a wide array of industries with both B2C and B2B focuses. Let’s talk about solving problems, pursuing opportunities, and overall growth strategies.
Take a look at Delta Growth’s services and capabilities.
- Headquarters
- 46 Gilbert Ave.
Toronto, ON M6E 4W1 - Phone
- 1-647-498-6565
- [email protected]