Client Background
Kee Safety is a global leader in fall protection and safety solutions, with a core mission to protect workers from safety hazards across industries like construction and manufacturing. They approached Delta Growth to help scale their Digital Marketing efforts as they had aggressive targets for the year.
Challenge
LOW LEAD VOLUME
The current campaigns weren’t performing well, and lead volume was low and not reaching their monthly target.
INNEFICIENT BUDGET ALLOCATION
How the campaigns were structured hindered performance, resulting in inefficient budget usage and inconsistent lead generation.
Solutions
Refine paid search campaigns:
- By consolidating the number of campaigns, we eliminated redundancies and ensured that ad spending was focused on high-converting areas. The streamlined structure made monitoring performance and optimizing campaigns easier.
Test new tactics: Performance max & Dynamic campaigns:
- We introduced new tactics, such as Performance Max and dynamic campaigns. They broadened Kee Safety’s reach by leveraging Google’s machine learning. PMax enabled us to use a variety of ad formats across multiple placements, while dynamic campaigns helped to capture intent not accounted for through our keywords.
Results
50% INCREASE IN LEAD VOLUME
As a result of these efforts, Kee Safety saw its lead generation increase from 60 to over 90 monthly leads, a 50% improvement. These gains were achieved by combining efficiency and innovation in paid search optimization, driving significant lead growth.
STEADY CPL
While keeping similar budgets, we improved lead volume and maintained a steady YoY CPL.
What Our Clients Think
Delta Growth has truly accelerated our marketing efforts by taking the time to deeply understand our audience, enabling us to drive highly effective campaigns that convert. Their commitment to providing “Only useful data” has empowered us to make informed business decisions confidently. Their team’s personalized attention and strategic insights have been instrumental in helping us reach and serve our customers better. We are thrilled with the measurable growth and enhanced customer engagement we’ve experienced through our partnership with Delta Growth.
Thanks again for all you’re help. Y’all are the best agency I’ve worked with, hands down.
Delta Growth has been an amazing partner of CARFAX Canada for several years and is a true extension of our marketing team. From managing analytics, optimizing conversion rate, and increasing traffic, DG has played a key role in developing our organic growth strategy. Their forward-thinking and transparent approach to digital marketing has continually delivered strong results.
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We work with small to enterprise businesses, across a wide array of industries with both B2C and B2B focuses. Let’s talk about solving problems, pursuing opportunities, and overall growth strategies.
Take a look at Delta Growth’s services and capabilities.
- Headquarters
- 786 King St WToronto, ON M5V 1N6Canada
- Phone
- 1-647-498-6565
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