Client Background
SHARE is a real estate investment company that builds a portfolio of fully managed rental properties. They approached Delta Growth seeking to enhance their lead generation efforts, with a specific target of reducing the Cost Per Lead (CPL) and gaining better insights into their customer base as they hadn’t run much digital marketing in the past.
Challenges
LOW LEAD VOLUME
When they approached Delta Growth, SHARE was a start-up that hadn’t invested much in digital marketing. They wanted to open up a new channel of leads by investing in paid media tactics to increase lead generation. Their original goal was to achieve 200 leads a quarter from Paid Media.
Low Brand Awareness
Due to being a start-up, we needed to deepen our understanding of their target audience and markets to determine what messaging and tactics would produce leads and create effective, highly targeted campaigns.
Solutions
Paid Search Campaigns:
- We launched Paid Search campaigns on Google Ads that included extensive keyword research, which informed the creation of ad copy featuring well-crafted copy highlighting SHARE’s unique value propositions.
- Dynamic campaigns and smart bidding strategies boosted campaign performance, while ongoing optimization directed ad spending towards high-converting keywords and ad groups.
- Regular reports, analysis, and open client communication on lead quality facilitated campaign fine-tuning.
Enhanced Tracking and Analytics:
- We recommended implementing advanced tracking solutions such as Google Analytics and Google Tag Manager to measure event tracking on the website so we could understand how users interacted with the brand online.
- Goal tracking was also set up to measure specific actions that indicated user interest or intent to convert. To better understand SHARE’s existing customer base and website visitors, we encouraged the collection of first-party data, including user interactions, preferences, and engagement rates.
First-Party Data Utilization:
- User interaction data and website visits were collected, organized, and analyzed to inform customer segmentation for targeted ad campaigns and personalized messaging.
Results
97 LEADS at $52 CPL
Within the second quarter of implementing the strategy, SHARE saw a significant increase in leads, reaching 97 monthly leads and exceeding their goal in three months. The CPL decreased to $52, exceeding client’s expectations.
IMPROVED AUDIENCE TARGETING
By leveraging first-party data for precise audience segmentation and highly personalized ad campaigns, SHARE enhanced the relevance of its messaging, thereby improving conversion rates.
What Our Clients Think
Delta Growth has been a big part of Maple’s growth strategy since our public launch in 2017. From managing our digital paid programs to optimizing our business for conversions and organic growth to enhancing our customer analytics, they’ve taken the initiative in our digital marketing efforts. Our direct-to-consumer business has grown exponentially thanks to our strong partnership with DG.
Delta Growth has been an amazing partner of CARFAX Canada for several years and is a true extension of our marketing team. From managing analytics, optimizing conversion rate, and increasing traffic, DG has played a key role in developing our organic growth strategy. Their forward-thinking and transparent approach to digital marketing has continually delivered strong results.
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We work with small to enterprise businesses across a wide array of industries, with both B2C and B2B focus. Let’s talk about solving problems, pursuing opportunities, and developing overall growth strategies.
Take a look at Delta Growth’s services and capabilities.
- Headquarters
- 786 King St WToronto, ON M5V 1N6Canada
- Phone
- 1-647-498-6565
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