Client Background
Welder’s Helper is an e-commerce platform specializing in welding equipment and supplies, serving professional welders and DIY enthusiasts. They approached Delta Growth intending to increase their Return on Advertising Spend (ROAS) while gaining a deeper understanding of their customer base.
Challenge
LOW RETURN OVER AD SPEND
Welders Helper’s previous marketing efforts yielded a low ROAS, making it challenging to justify its ad spend. We shifted gears and changed their media strategy.
LACK OF AUDIENCE SEGMENTATION
Welder’s Helper wanted to understand its audience better and be able to segment them best, achieving optimal audience targeting.
Solutions
Performance Max campaigns:
- We restructured and optimized Welders Helper’s existing Google Ads account to set up Performance Max campaigns. This involved creating responsive ad formats, tracking conversion, and optimizing bidding strategies to maximize efficiency.
Leverage first-party data:
- To gain valuable insights into Welders Helper’s customer base, we implemented advanced tracking and analytics solutions to collect and analyze their first-party data, which included customer behaviour, preferences, and purchase history. We also integrated their CRM software to track customer interactions and purchase history.
Results
10% INCREASE IN ROAS
Within the first quarter of implementing PMax campaigns, we saw a remarkable increase in their ROAS, surpassing their initial goal. We could now allocate their ad spend more effectively, focusing on the channels and audiences most likely to convert.
IMPROVED AUDIENCE INSIGHTS
We could fully understand their customer base by collecting and analyzing first-party data. This enabled the creation of highly targeted and personalized ad campaigns that led to higher conversion rates and customer engagement.
What Our Clients Think
Delta Growth has been a big part of Maple’s growth strategy since our public launch in 2017. From managing our digital paid programs to optimizing our business for conversions and organic growth to enhancing our customer analytics, they’ve taken the initiative in our digital marketing efforts. Our direct-to-consumer business has grown exponentially thanks to our strong partnership with DG.
Delta Growth has been an amazing partner of CARFAX Canada for several years and is a true extension of our marketing team. From managing analytics, optimizing conversion rate, and increasing traffic, DG has played a key role in developing our organic growth strategy. Their forward-thinking and transparent approach to digital marketing has continually delivered strong results.
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We work with small to enterprise businesses, across a wide array of industries with both B2C and B2B focuses. Let’s talk about solving problems, pursuing opportunities, and overall growth strategies.
Take a look at Delta Growth’s services and capabilities.
- Headquarters
- 786 King St WToronto, ON M5V 1N6Canada
- Phone
- 1-647-498-6565
- [email protected]