Conversion Rate Optimization Services & Consulting in Toronto
Delta Growth was inspired by the opportunity in the digital marketing space for a trust-worthy, transparent, flexible and achievement-oriented solutions provider. We’ve prided ourselves in our best-in-class approach to analytics working with enterprise and small businesses. We work in depth with Google Optimize, Optimizely, Google Analytics, Google Tag Manager, and Adobe Analytics. As well, we work with numerous third party tools for heat mapping, user testing, and buyer’s journey mapping. All of this combines to produce a conversation rate practice that lets us say with certainty how to get the best experience for your user and drive more revenue.
Conversion Rate Optimization is complex and isn’t driven by a single set of data. We start with an analytics audit and set up to create new funnels, audiences, and micro conversion points to help get us as much data as possible. We take that information and combine it with heat mapping and live user testing recordings to see where the pain points and drop off points are. This all needs to be measurable and benchmarked.
Next we parse the data in our data discovery to divide subjective and objective data. Mainly, what we can say with certainty is a problem versus what we think is a problem. This ends with a series of recommendations that are sure to work with immediate implementation as well as a list of experiments we’d like to run with A/B/n testing.
Lastly, we work with you to develop a testing plan including how to run the experiments, how to schedule them, and how to select your audiences. This often includes running the first experiment together so you get the hang of it. After you’re complete your experiments, you’ll know exactly what you need to build on the site to convert at the highest possible rate. If you need us to run all your experiments for you, we’re happy to do that too!
We work with your team to identify as many issues as we can within scope, this is usually based on the budget you set. We run all the data discovery work, present our findings, and assist with the first experiment and UX delivery. These types of projects typically take 2-3 months to run to completion as it take time to collect the data.
UX trends change constantly, so this is where we really shine! We work on your site every month finding new ways to optimize it with changing trends and new product offerings on your end. We take into account seasonality, personas, and new data as we progress through experiments to create the best experience for the user. Our responsibility is continuously increase your revenue by making the most of the traffic you have.