Our Approach
Delta Growth helps businesses improve their visibility by making websites more helpful, accurate, and trustworthy. We focus on building strong technical foundations, creating content that answers real user questions, and establishing authority in your space. Whether you’re a large enterprise or a small business, we tailor our approach to your specific site challenges. Our goal is to make your site the most useful result for the questions your customers are already asking. Here’s how we support better performance across search experiences…
LLM and Generative AI
These models work a little differently than you traditional SEO. Many utilize what’s called “fanout searches” where a single question can lead to dozens of additional searches in the background. At Delta Growth, we look closely at the intent of the original target query but also what fanout searches are performed to see how we can best appear most often in generative search. Building out authoritative content still matters, but now we have to it in support rather than looking at each page as its own rankings. Together combined with a strong technical backbone, we can get your site ranked often in results from generative searches like ChatGPT, Perplexity, Claude, and more.
What our clients think
Delta Growth have been amazing partners of CARFAX Canada for several years and are a true extension of our marketing team. From managing analytics, optimizing conversion, and increasing traffic, DG has played a key role in developing our organic growth strategy. Their forward-thinking and transparent approach to digital marketing has continually delivered strong results.
Delta Growth has been a big part of our growth strategy since our public launch in 2017. From managing our digital paid programs, to optimizing our business for conversion and organic growth, to enhancing our customer analytics, they’ve taken the lead on our digital marketing efforts. Our direct-to-consumer business has grown exponentially over the years thanks to our strong partnership with DG.
Our Clients
We’ve got a wide array of clients we’ve helped grow through GEO, from healthcare to automotive. Reach out if you have any questions on what we did to bring these companies success in search.
FAQs
A little background on GEO…
GEO is to optimize content for AI-powered search engines and generative AI models to be featured in their responses.
- Focus: On making content easily understandable and usable by AI models, often involving structured data, clear language, and concise information.
- Methods:: Creating AI-friendly content formats (summaries, bullet points, FAQs), using structured data (schema markup), focusing on E-E-A-T (Experience, Expertise, Authoritativeness, Trust) principles.
- Target: AI-powered search engines and platforms like Google’s Search Generative Experience (SGE), Microsoft Copilot, and ChatGPT.