Why advertise on LinkedIn?
As the number 1 B2B professional social platform, LinkedIn leverage a unique targeting capability using only first-party data allowing you to target highly relevant users, based on industry, company name, company size, skills, seniority, job function, job title, and more.
#1 rated platform for B2B lead generation
4 of 5 LinkedIn members drive decisions
71% of professionals view LinkedIn as a trusted source
What can we do on LinkedIn?
Leverage tailored targeting: LinkedIn Ads can be tailored based on demographic data, such as job function, seniority, company name and industry, and interest-based targeting like group membership, the field of study and skills. Another option is to leverage first-party data through custom lists and pixel-based audiences.
Users want thought leadership and product knowledge: One of the ways you can generate leads is by offering thought leadership within your industry, since people go to LinkedIn for content and expertise. While this is a more top-of-funnel approach, it can be leveraged to feed remarketing lists and retargeting campaigns.
A/B Testing: LinkedIn is a platform that needs diversification since its audience doesn’t check their account as often, so ads need a larger audience to get through the learning phase. By working with several ad formats and constant A/B testing we can reach optimal performance.
How can Delta Growth help you with LinkedIn Ads?
Strategy: We will understand your target audience, KPIs, and content creation capacity to create an individualized approach for your brand leveraging LinkedIn’s unique targeting capability.
Campaigns & Creative Briefs: We will work on a campaign and a creative brief outlining how your targeting, budget, and campaign flight. We will also work on how your content should look, sharing competitive analysis and inspirations. You will have a line of sight every step of the way.
Launch: We will buy media through LinkedIn for Business, build & launch your campaigns in-platform, and set variations of A/B tests. We set benchmarks and we work to achieve them.
Reporting: No fluff. We only report on KPIs that matter.
FAQs
Commonly asked questions about advertising on LinkedIn
LinkedIn Advertising options include Sponsored Content, Sponsored In-Mail, Display Ads, and standard Text Ads. Aside from ad formats, the most important thing is taking a strategic approach to LinkedIn Advertising which includes understanding who you are trying to connect with, and what they perceive to be a pain point.