Commonly asked questions about advertising on Meta
Facebook & Instagram Advertising options include status images, videos, Reels, carousel ads, and much more. Aside from ad formats, the most important thing is taking a strategic approach which includes understanding who you are trying to connect with, and what they perceive to be their pain point.
This platform suits both B2C and B2B businesses, with its recent B2B targeting options.
The budget will depend on campaign type (awareness vs conversion/purchase), and we need to consider your audience targeting size and how many creatives we will have in each campaign. We suggest a minimum budget of $30/day for Awareness and $50/day for Conversion/Purchase.