Why advertise on Programmatic?
By leveraging a highly-targeted audience, you can serve your ads to customers wherever they are in their sales journey, increasing the likelihood of conversion. Programmatic advertising also has the potential to increase your digital presence.
Increased reach at a cheaper cost
Advanced targeting capabilities
Cross-device and cross-platform capability
What can we do on Programmatic?
Tailor-made Strategy: Your programmatic strategy should be built on a solid foundation, incorporating elements such as machine learning, performance-based creatives, audience segmentation, and concise structures. Your ads can target audiences in different stages of the funnel by leveraging Brand Awareness, Video Views, Traffic, or Conversions.
Scale Fast: We can scale quickly by leveraging machine learning, a consolidated campaign structure, and the right budget.
Leverage your 1st-party data: We will leverage your 1st-party data and match it with third-party audiences existing in-platform to create advanced targeting, which will be the foundation for your campaigns.
Reach the right audience: We will show your ads to those who don’t know your brand, through prospecting audience targeting, and also retarget those who have been engaging with your brand.
How can Delta Growth help you with Programmatic Ads?
Strategy: We will understand your target audience, KPIs, and content creation capacity to create an individualized approach for your brand leveraging Programmatic’s unique targeting capability.
Campaigns & Creative Briefs: We will work on a campaign and a creative brief outlining how your targeting, budget, and campaign flight. We will also work on how your content should look, sharing competitive analysis and inspirations. You will have a line of sight every step of the way.
Launch: We will buy media through Programmatic DSPs, build & launch your campaigns in-platform, and set variations of A/B tests. We set benchmarks and we work to achieve them.
Reporting: No fluff. We only report on KPIs that matter.
FAQs
Commonly asked questions about advertising on Programmatic
How much it would cost depends on several factors, such as audience size, type of campaign, which website you want your ad to show and how often you want to show your ads. Some programmatic platforms have a minimum spend of $30/day, but others are more flexible.