Why advertise on YouTube?
Leveraging YouTube, you can serve your ads to customers at every stage of their sales journey, increasing the likelihood of conversion. With different ad formats to leverage in high and low fidelity, each targeting specific capabilities, YouTube is an excellent way to enhance your digital presence and boost brand awareness. You are meeting them where they are while consuming potentially related content. It’s the perfect spot to place a brand looking to build.
Laser-focused targeting
+5 billion videos consumed daily
Creative flexibility
What can we do on YouTube?
Tailor-made Strategy: Your YouTube strategy should be built on a solid foundation, incorporating elements such as machine learning, performance-based creatives, audience segmentation, and concise structures. Your ads can target audiences in different stages of the funnel by leveraging Brand Awareness, Video Views, Traffic, or Conversions.
Scale Fast: We can scale quickly by leveraging machine learning, a consolidated campaign structure, and the right budget.
In-depth Keyword Strategy: Keywords are the backbone of your YouTube campaigns. We will run an in-depth analysis of potential keywords and test them in your ad copy.
How can Delta Growth help you with YouTube Ads?
Strategy: We will understand who your target audience is, your KPIs, and your content creation capacity, then create an individualized strategy for your brand, leveraging YouTube’s targeting capability.
Campaigns & Creative Briefs: We will work on a campaign and a creative brief outlining your targeting options, budget allocation, campaign flight, ad copy, as well as how your content should look, sharing competitive analysis and ideas. You will have a line of sight every step of the way.
Launch: We will buy media through your Google Ads account, build & launch your campaigns in-platform, and set variations of A/B testing. We set benchmarks and we work to achieve them.
Reporting: No fluff. We only report on KPIs that matter.
FAQs
Commonly asked questions about advertising on YouTube
The cost depends on several factors, such as ad type, creative type, the website you want your ad to appear on, and how often you want to show your ads. Many businesses start with a $10 – $50/day.
What our clients think
Delta Growth has truly accelerated our marketing efforts by taking the time to deeply understand our audience, enabling us to drive highly effective campaigns that convert. Their commitment to providing “Only useful data” has empowered us to make informed business decisions confidently. Their team’s personalized attention and strategic insights have been instrumental in helping us reach and serve our customers better. We are thrilled with the measurable growth and enhanced customer engagement we’ve experienced through our partnership with Delta Growth.
Delta Growth has been an amazing partner of CARFAX Canada for several years and is a true extension of our marketing team. From managing analytics, optimizing conversion rate, and increasing traffic, DG has played a key role in developing our organic growth strategy. Their forward-thinking and transparent approach to digital marketing has continually delivered strong results.