When a business owner, CMO or marketing manager is putting together a marketing budget they need to be able to compare the efficacy of their marketing channels. Which investment will create a better result? This video walks through how to find the actual value of your SEO efforts and compare them to other marketing channels.
If you found this interesting you may want to read our article on how SEO packages are priced and what kinds of outcomes you should expect.
The SEO CPA / ROI calculator from this video is available here.