Hey there! I’m Eugenia, the SEO / PPC Implementation Specialist at Delta Growth. As a junior digital marketer, one area has always fascinated me: eCommerce. So I wanted to reach out to some of the industry leaders and ask them this simple question: What is the most important ingredient for an eCommerce digital marketing strategy? The quality of the responses…
I put this image together thinking I could come up with ten things I hated about Google Analytics (GA), but I couldn’t get all the way up to 10. I love GA and recommend it or Google Analytics 360 for pretty much any size of organization unless you really absolutely must have some specific Adobe Analytics functionality. I also really…
Hey there! I’m Eugenia, the SEO / PPC Implementation Specialist at Delta Growth. You could say that I’m a little new to the wonderful world of digital marketing. 🙂 So I wanted to reach out to some of the industry leaders and ask them this simple question: If you could go back in time and give yourself one piece of…
Bounce Rate. I think it’s a dumb metric, for the most part. It’s so dumb that there’s no point in “improving it” until you’ve fixed the way it’s reported. Here’s what I mean: Person A visits my website. They spend 30 minutes reading my wonderful blog post and then they close the window. They get counted as a bounce, and…
