2019 is wrapping up–in fact it’s hit or miss whether I’ll finish jotting down these thoughts before the ball falls. I wanted to spend some time organizing and putting to paper the lessons I’ve learned running Delta Growth with Brendan, my business partner, in the last couple of years. This might be a very long, very dry read, but for…
Delta Growth chose its four core services out of a simple thought experiment. Which digital marketing channels would you need to invest in to build any successful business? We came up with: Search Engine Optimization, because most successful businesses lean on this as their highest ROI, long term channel. Paid Advertising, because this is the second most valuable channel for…
When a business owner, CMO or marketing manager is putting together a marketing budget they need to be able to compare the efficacy of their marketing channels. Which investment will create a better result? This video walks through how to find the actual value of your SEO efforts and compare them to other marketing channels. If you found this…
In a world where SEO seems like black magic it’s no surprise that many companies don’t know what a reasonable SEO package might cost them. As a founder of a digital marketing agency I’ve had to build out my fair share of projects and workback schedules. Instead of trying to sell you on Delta Growth’s services or be too prescriptive…
I put this image together thinking I could come up with ten things I hated about Google Analytics (GA), but I couldn’t get all the way up to 10. I love GA and recommend it or Google Analytics 360 for pretty much any size of organization unless you really absolutely must have some specific Adobe Analytics functionality. I also really…
Bounce Rate. I think it’s a dumb metric, for the most part. It’s so dumb that there’s no point in “improving it” until you’ve fixed the way it’s reported. Here’s what I mean: Person A visits my website. They spend 30 minutes reading my wonderful blog post and then they close the window. They get counted as a bounce, and…
