Delta Growth chose its four core services out of a simple thought experiment. Which digital marketing channels would you need to invest in to build any successful business? We came up with: Search Engine Optimization, because most successful businesses lean on this as their highest ROI, long term channel. Paid Advertising, because this is the second most valuable channel for…
When a business owner, CMO or marketing manager is putting together a marketing budget they need to be able to compare the efficacy of their marketing channels. Which investment will create a better result? This video walks through how to find the actual value of your SEO efforts and compare them to other marketing channels. If you found this…
In a world where SEO seems like black magic it’s no surprise that many companies don’t know what a reasonable SEO package might cost them. As a founder of a digital marketing agency I’ve had to build out my fair share of projects and workback schedules. Instead of trying to sell you on Delta Growth’s services or be too prescriptive…
I put this image together thinking I could come up with ten things I hated about Google Analytics (GA), but I couldn’t get all the way up to 10. I love GA and recommend it or Google Analytics 360 for pretty much any size of organization unless you really absolutely must have some specific Adobe Analytics functionality. I also really…
Bounce Rate. I think it’s a dumb metric, for the most part. It’s so dumb that there’s no point in “improving it” until you’ve fixed the way it’s reported. Here’s what I mean: Person A visits my website. They spend 30 minutes reading my wonderful blog post and then they close the window. They get counted as a bounce, and…
