A Reflection on 2019 A Reflection on 20192019 is wrapping up–in fact it’s hit or miss whether I’ll finish jotting down these thoughts before the ball falls. I wanted to spend some… Read More about A Reflection on 2019
Digital Marketing Strategy Digital Marketing StrategyDelta Growth chose its four core services out of a simple thought experiment. Which digital marketing channels would you need to invest in to build… Read More about Digital Marketing Strategy
Value of SEO: Calculate CPA & ROI to Build Marketing Budgets Value of SEO: Calculate CPA & ROI to Build Marketing BudgetsWhen a business owner, CMO or marketing manager is putting together a marketing budget they need to be able to compare the efficacy of their… Read More about Value of SEO: Calculate CPA & ROI to Build Marketing Budgets
How to Calculate Monthly SEO Package Pricing How to Calculate Monthly SEO Package PricingIn a world where SEO seems like black magic it’s no surprise that many companies don’t know what a reasonable SEO package might cost them…. Read More about How to Calculate Monthly SEO Package Pricing
5 Things I Hate About Google Analytics 5 Things I Hate About Google AnalyticsI put this image together thinking I could come up with ten things I hated about Google Analytics (GA), but I couldn’t get all the… Read More about 5 Things I Hate About Google Analytics
GA Time on Site: Why it’s Broke and How to Fix It GA Time on Site: Why it’s Broke and How to Fix ItBounce Rate. I think it’s a dumb metric, for the most part. It’s so dumb that there’s no point in “improving it” until you’ve fixed… Read More about GA Time on Site: Why it’s Broke and How to Fix It