When a business owner, CMO or marketing manager is putting together a marketing budget they need to be able to compare the efficacy of their marketing channels. Which investment will create a better result? This video walks through how to find the actual value of your SEO efforts and compare them to other marketing channels. If you found this…
In a world where SEO seems like black magic it’s no surprise that many companies don’t know what a reasonable SEO package might cost them. As a founder of a digital marketing agency I’ve had to build out my fair share of projects and workback schedules. Instead of trying to sell you on Delta Growth’s services or be too prescriptive…
Hey there! I’m Eugenia, the SEO / PPC Implementation Specialist at Delta Growth. As a junior digital marketer, one area has always fascinated me: eCommerce. So I wanted to reach out to some of the industry leaders and ask them this simple question: What is the most important ingredient for an eCommerce digital marketing strategy? The quality of the responses…
I put this image together thinking I could come up with ten things I hated about Google Analytics (GA), but I couldn’t get all the way up to 10. I love GA and recommend it or Google Analytics 360 for pretty much any size of organization unless you really absolutely must have some specific Adobe Analytics functionality. I also really…
Hey there! I’m Eugenia, the SEO / PPC Implementation Specialist at Delta Growth. You could say that I’m a little new to the wonderful world of digital marketing. 🙂 So I wanted to reach out to some of the industry leaders and ask them this simple question: If you could go back in time and give yourself one piece of…
Bounce Rate. I think it’s a dumb metric, for the most part. It’s so dumb that there’s no point in “improving it” until you’ve fixed the way it’s reported. Here’s what I mean: Person A visits my website. They spend 30 minutes reading my wonderful blog post and then they close the window. They get counted as a bounce, and…
