Case Study: Increasing Maple’s Lead Generation With Social Ads

Maple was founded in 2015 with a vision to power the future of healthcare: simple, connected, and human. They approached Delta Growth to help them increase brand awareness and gain more insights into their target market.

To address Maple’s challenges, we formulated a comprehensive strategy encompassing Paid Social campaigns and the utilization of first-party data:

Paid Social Campaigns:

• Using a persona-based approach, we created campaigns that addressed real-world problems that potential users could face, such as UTIs, acne, and hair loss. We targeted the demographics most likely to experience these challenges and built creatives that spoke directly to their experience. We had to meet Meta’s ad standards for healthcare marketing while experimenting with new ad creatives, from motion and video to static and carousel ads.

Utilizing First-Party Data:

• We wanted to increase awareness among past customers and launched remarketing campaigns. These campaigns recaptured users who displayed prior interest, such as those who have visited specific website pages but haven’t converted yet, to maximize our Return on Ad Spend (ROAS).

*Every collection of first-party data had to meet strict privacy laws, which we were required to abide by, so no private data was collected.