eCommerce SEO Services: Expert eCommerce SEO Agency in Toronto

What is eCommerce?

eCommerce SEO is the strategy applied to businesses with products that fit into a category hierarchy, have facets, and whose product display pages fit standard eCommerce needs categories.

To an SEO expert, eCommerce SEO is a lot broader than you may imagine. It’s not just for websites that sell goods online. It’s not just the Amazon model.

What kind of tactics are used in eCommerce SEO?

Automotive brands like BMW are an interesting example of odd-balls that definitely do fit into this category, and hopefully talking about why that is will help you understand eCommerce SEO and its tactics a bit better.

BMW has a clear, Categorized structure of product. Most people think of cars first with regards to their chassis type. In passing you’d more likely say, “I drive a sedan” or “I drive a van.”
Cars have Facets or elements that distinguish them and drive individual demand. I may be looking for not only a sedan but a “compact” sedan. You might be looking for a “mid-sized” sedan, and only one from “2017” that is also “hybrid.”
BMW users want to see Specifications, Reviews, and Additional Information on Product Display Pages (PDPs). If you had to determine the quality of a car sales page, you’d be looking for pretty standard features such as specifications, reviews, pricing guides, sizing guides, warranty periods, and other useful tidbits of information.

BMW fits the eCommerce definition. Cars can be structured into a Category hierarchy, they have Facets, and their Product Display Pages fit standard eCommerce needs.

Of course, BMW’s sales model passes the responsibility of actually selling cars to its dealerships, and their websites don’t capture or pass leads properly. Not using eCommerce SEO tactics has is why you’ll never find BMW–in the USA or Canada–ranking well for any of its key terms like “luxury sedan.”

Imagine how dominant they would be if they just slightly tweaked their thinking.

eCommerce SEO Frequently Asked Questions

Some commonly asked questions about eCommerce, and our digital marketing offerings at Delta Growth:

There are many problems unique to the eCommerce SEO space.

SKU-driven websites are significantly more complex than static sites.
Each product display page demands content, which requires time and resources.
Tracking and analyzing data can be difficult.
Balancing attention across multiple marketing channels is essential.
Vendor issues, legal requirements, and budget constraints can hinder performance-focused work.

Delta Growth’s eCommerce SEO services and packages are built to act as your SEO team. We develop strategy, prioritize tasks, organize vendors, assist with cost estimates and negotiations, and handle all of our own reporting requirements. We seamlessly plug into software development and project management workflows. I mean, hey, we’re Agile ourselves.

However, we don’t offer development, design, or content creation services. We do one thing very, very well.

Are you a retailer with dozens or hundreds of retail locations? Ask about our Local SEO Services as well.

Yes. Our audits include three main components:

Benchmarks:
- Identify metrics where competitors excel, assess performance gaps, set expectations, and discover untapped advantages.
Technical SEO:
- Find technical issues affecting visibility and explore advanced techniques like Review Markup for performance improvement.
User Intent Research:
- Analyze user intent, such as searching for a “2017 mid-sized hybrid sedan,” into actionable insights to target valuable users better.

We pride ourselves on our action-focused audits. Yes, we do competitor and industry research. Yes, we study the Best in Class. Yes, we marry the best practices of other top-performing industries into your own. But we do all of those only to take powerful actions.

Our organic search strategy for eCommerce follows a cycle:

Fix technical SEO issues.
Align site structure and metadata with user intent.
Leverage quick wins and pursue technical opportunities.
Focus on high-quality content.

Cross-channel opportunities enhance results, with SEO improving paid advertising quality scores and informing keyword strategies.

As traffic increases, Conversion Rate Optimization becomes vital—boosting conversion rates can significantly raise revenue.

Advanced Analytics transforms into a revenue-positive investment, helping identify user drop-off points and behaviors.

Email Marketing and Marketing Automation enable proactive user engagement, such as sending targeted emails for abandoned carts.

There is no end to dominating search in the eCommerce space.

Identify Key Categories: Determine your primary categories and their key phrase modifiers (e.g., “Wholesale A-Frame Signs” for a wholesale-focused business).
Map Pages to Categories: Ensure each category has a dedicated page. Use the “cache:” command before the URL to check for exact matches; if there are errors, you may have issues.
Optimize for Search Engines: Consider how search engines understand your pages. Provide clear hints, as they cannot interpret images.
Analyze Competitors: Search your category and modifiers to identify competitors. If they appear, they may capture your audience or you might need to adjust your keywords.
Assess Your Authority: Use Moz’s Open Site Explorer to check your Domain Authority (DA) against competitors. If your DA is lower, focus on building your authority.

In short, eCommerce SEO is about 50% more expensive than a non-eCommerce website with similar needs and goals. This is due to the massively increased complexity and scope of work involved in managing eCommerce sites.

Delta Growth’s prices SEO are heavily influenced by the following criteria, and refined for the specific client’s needs:

Client Size: If you’re an itty bitty, one-person, sub-$100k eCommerce company, we’re going to charge you a lot less than we charge Amazon. The seniority and experience of specialists, time invested, competitiveness, and complexity of the market change dramatically as you grow.
eCommerce or Not: Yep, just being in this category makes our services pricier. eCommerce SEO is by far the most complex form that Search Engine Optimization takes.
Stakeholders, Third Parties & Touch Points: If you have three separate internal divisions, four vendors, three software development platforms, and six stakeholders that we need to work with, involving two meetings a week, then our services are going to be more expensive than if you just had a single point of contact and a monthly meeting.
Accountable: In most cases, we’re responsible for managing not only the development of your strategy but also its structure over time, its priority, and whether or not we’re properly implementing against that strategy. This means we’re accountable. However, some clients want us to just answer the phone and sit in on meetings once in a while, answering SEO trivia. If we’re not accountable, we charge you less.
Aggressive SEO Growth Goal: Delta Growth analyzes your business, your market, risks, opportunities, and the resources you have available to you. Based on that analysis, we’ll have a fair conversation about the level of effort required to grow your business. We want you to disagree with us and say, “we can do this faster.” Absolutely! But if faster means more effort, that’ll result in a higher price to support the increase in effort.

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Toronto-Based eCommerce SEO Services and Consulting Company

What is eCommerce?

What kind of tactics are used in eCommerce SEO?

eCommerce SEO Frequently Asked Questions

What Problems Can Delta Growth's eCommerce Services Solve?

Does Delta Growth Offer eCommerce SEO Audits?

What Is An Example of an Ecommerce SEO Strategy?

What Are Some Ecommerce SEO Tips?

How Much Does eCommerce SEO cost?

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