Why advertise on LinkedIn?
As the number 1 B2B professional social platform, LinkedIn leverage a unique targeting capability using only first-party data allowing you to target highly relevant users, based on industry, company name, company size, skills, seniority, job function, job title, and more.
#1 rated platform for B2B lead generation
4 of 5 LinkedIn members drive decisions
71% of professionals view LinkedIn as a trusted source
What can we do on LinkedIn?
Leverage tailored targeting: LinkedIn Ads can be tailored based on demographic data, such as job function, seniority, company name and industry, and interest-based targeting like group membership, the field of study and skills. Another option is to leverage first-party data through custom lists and pixel-based audiences.
Users want thought leadership and product knowledge: One of the ways you can generate leads is by offering thought leadership within your industry, since people go to LinkedIn for content and expertise. While this is a more top-of-funnel approach, it can be leveraged to feed remarketing lists and retargeting campaigns.
A/B Testing: LinkedIn is a platform that needs diversification since its audience doesn’t check their account as often, so ads need a larger audience to get through the learning phase. By working with several ad formats and constant A/B testing we can reach optimal performance.
How can Delta Growth help you with LinkedIn Ads?
Strategy: We will understand your target audience, KPIs, and content creation capacity to create an individualized approach for your brand leveraging LinkedIn’s unique targeting capability.
Campaigns & Creative Briefs: We will work on a campaign and a creative brief outlining how your targeting, budget, and campaign flight. We will also work on how your content should look, sharing competitive analysis and inspirations. You will have a line of sight every step of the way.
Launch: We will buy media through LinkedIn for Business, build & launch your campaigns in-platform, and set variations of A/B tests. We set benchmarks and we work to achieve them.
Reporting: No fluff. We only report on KPIs that matter.
Commonly asked questions about advertising on LinkedIn
LinkedIn Advertising options include Sponsored Content, Sponsored In-Mail, Display Ads, and standard Text Ads. Aside from ad formats, the most important thing is taking a strategic approach to LinkedIn Advertising which includes understanding who you are trying to connect with, and what they perceive to be a pain point.
This platform is best suited for B2B businesses that want to target decision-makers with specific job titles, or in specific industries.
We are not going to pretend, LinkedIn can be more expensive than other platforms to acquire leads, but this is usually because it generates highly-qualified leads. Although budget will depend on campaign type (awareness vs conversion), the required minimum budget is $25/day, but you should aim for more if you want to generate qualified leads.