Commonly asked questions about advertising on LinkedIn
LinkedIn Advertising options include Sponsored Content, Sponsored In-Mail, Display Ads, and standard Text Ads. Aside from ad formats, the most important thing is taking a strategic approach to LinkedIn Advertising which includes understanding who you are trying to connect with, and what they perceive to be a pain point.
This platform is best suited for B2B businesses that want to target decision-makers with specific job titles, or in specific industries.
We are not going to pretend, LinkedIn can be more expensive than other platforms to acquire leads, but this is usually because it generates highly-qualified leads. Although budget will depend on campaign type (awareness vs conversion), the required minimum budget is $25/day, but you should aim for more if you want to generate qualified leads.