Why advertise on Pinterest?
You can grow profitably through Pinterest advertising. Pinners are planners, so no matter what audience you are targeting, they’re on Pinterest to discover new ideas. We can help them find your brand.
We are a Pinterest Partner
97% of searches on Pinterest are non-branded
70% of Pinners are millennial women
68% of Pinners say they like to try new products
What can we do on Pinterest?
Tailor-made Strategy: Your Pinterest strategy should be built on a solid foundation: machine-learning, performance-based creatives, audience segmentation, concise structures, etc. Your ads can target audiences in different stages of the funnel by leveraging Brand Awareness, Video Views, Traffic, Conversions , or a Shopping Catalog.
Scalability: We can scale quickly by taking full advantage of machine-learning combined with a consolidated campaign structure and the correct budget. Eliminate waste spend, and leave the learning phase faster.
Create Compelling Ads: We are not a creative agency, but we know what ad formats work for the Meta platform. We will guide you on how to showcase your product or service, in the most compelling way possible to drive customers down the funnel by sharing a creative brief. Don’t worry about the ad copy, we’ve got it covered.
How can Delta Growth help you with Pinterest ads?
Strategy: We will understand who your target audience is, your KPIs, and your content creation capacity, then create an individualized strategy for your brand, leveraging Pinterest’s target capabilities.
Campaigns & Creative Briefs: We will work on a campaign and a creative brief outlining your targeting options, budget allocation, campaign flight, ad copy, as well as how your content should look. We will also share a competitive analysis and ideas. You will have a line of sight every step of the way.
Launch: We will buy media through your Pinterest ad account, build & launch your campaigns in-platform, and set variations of A/B tests. We set benchmarks and we work to achieve them.
Reporting: No fluff. We only report on KPIs that matter.
Commonly asked questions about advertising on Pinterest
Pinterest is future-focused, meaning that people searching on this platform are still in the planning stage of their research and are more open to purchasing the product or service. It’s the perfect time to inspire them and help them prepare for the future.
Pinterest works better for B2C businesses trying to reach Millennials since 80% of Pinners are between 30 – 45 years old.
Since Pinterest is a platform focused on the future, the sales cycle can be longer than other platforms.