Commonly asked questions about advertising on Pinterest
Pinterest is future-focused, meaning that people searching on this platform are still in the planning stage of their research and are more open to purchasing the product or service. It’s the perfect time to inspire them and help them prepare for the future.
Pinterest works better for B2C businesses trying to reach Millennials since 80% of Pinners are between 30 – 45 years old.
Since Pinterest is a platform focused on the future, the sales cycle can be longer than other platforms.